Bio

Part consumer-forecaster, part futurist - I'm fascinated with all things consumer behavior and attitudes. My background as a fashion and lifestyle journalist (remember magazines?!) taught me to be on the hunt for the next big thing (or at least a story worth pitching during the weekly editorial meetings) and I've been hooked ever since. As Director of Insight for WGSN, I'm responsible for identifying and reporting on consumer insights (including our Future Consumer Forecast and generational research on Alphas, Gen-Z, Millennials, Gen-X and Boomers); emerging personnas, regions and marketplaces; the technology driving the consumer behaviors and the societal shifts that impact peoples' lives. In short, I'm the social anthropologist version of Indiana Jones, except I look terrible in khakis. These skills and obsession with consumers, allows me to lead many of WGSN's Advisory projects where I work closely with our clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that result in sales ROI and social ROI. Speaking of social, I'm passionate about sharing consumer insights and shared knowledge and relish a solid panel debate and/or keynote presentation. I've been fortunate to speak at at Cannes Lion, MoMA, NRF, Fast Company Innovation Summit, WGSN Futures, World Footwear Congress, and at numerous companies internal innovation and future summits. When I'm trying not to trip onstage, I also strive to influence companies to make better business decisions for all. As I spend the majority of my life researching and predicting the future, I want to make it equitable, sustainabile and accessible for all. I look forward to connecting. In the meantime, i'll be chasing and creating the future. Hope to see you there.