Bio

I’m Micaela Raimondi and I’m a Temporary Marketing Manager. After a career as a marketing director for multinational companies and innovative startups, I’ve decided to offer my expertise to business people like you. Whether you need to define a marketing strategy for your company, grow your team or tell an engaging brand story, I can help you deliver these projects effectively and fast. Together with Federica Digiorgio, I also founded “The Good Attitude”, a training, discussion, and collaboration platform to promote good workplace & life practices. Our mission is to support a change-oriented movement that, without prejudice, welcomes anyone interested in improving the status quo, and starting a New Normal. My expertise has grown over the years by a combination of two things — interest in, and study of, design and communication, and a strong analytical and managerial background. I started my career at the Bain & Company, where I gained a deep knowledge of business processes and models in different market contexts (financial, energy, retail and media). I then spent almost 10 years in one of the biggest tech companies in the world: HP. During this time, I had multiple managerial roles in Italy and internationally, as Marketing and Product Manager. I managed complexity astutely and flexibly. I oversaw the launch of new products on the market, developed marketing campaigns for the generation of new business, and coordinated events — from local ones, to large international conventions. In the last 6 years, I’ve worked with some of the most promising tech scaleups, such as Contactlab, crystal by iGenius and MINT, as a Marketing Director and Board Member — helping them build a solid marketing foundation from scratch. As an independent professional, my goal is to immerse myself immediately into your company and inject my strong skills and sense of innovation. I’m not affected by day-to-day ways of working, nor by industry norms. This allows me to enter your organization seamlessly, think outside the box and find the right innovative solutions. While carrying out the project, I share knowledge to internal management, ensuring the project continues even after I’ve completed it. I have access to particular resources and collaborations — using this access to develop new synergies and give the company a new long-term asset. More info on The Good Attitude: https://linktr.ee/thegoodattitude More details on my services as Temporary Marketing Manager: https://micaelaraimondi.biz