Head of Customer Experience & Digital for Nissan South Africa, responsible in leading cross-functional transformational strategies & deployment of customer experience, digital, CRM & precision marketing. An accomplished Senior Brand, Product and Marketing Manager, Customer Experience and Strategist, with 14 years’ experience driving the successful market positioning for Nissan South Africa. Over this period, I have provided direction in the development and implementation of global best practice and strategic initiatives across multiple functions to support the delivery of brand, marketing, product, sales, commercial and regulatory obligations. In my role as a Senior brand Manage for South Africa and the Sub-Saharan African region, I have transformed creative business strategies into marketing and project delivery requirements, where I have also been responsible as a project lead for multiple brand and marketing related mid-term plan strategies and projects. Additionally: Manage the brand strategy development, activity & deployment. Proven expertise in trends, data, analytics & customer insight. Rolling out new era marketing transformational projects to establish precision marketing and seamless digital customer journey initiatives. • Drive high-level strategic planning and policy advice on all matters affecting the future, capacity, sustainability and the essential products and services provided by the business. • Drive high-level strategic planning and policy advice on all matters affecting the future, capacity, sustainability and the essential products and services provided by the business. • Lead and direct cross-functional teams. • Disseminate the corporate value systems to all levels of the organisation and to stakeholders. • Maintains high levels of engagement and motivation of teams. • Develop and sustain sound, trusted relationships with key stakeholders. I hold a BCom Hons in Business Management, and currently busy with my Master’s degree, with a focus on the automotive industry.
Head of Customer Experience, Digital & CRM at Nissan South Africa
Master of Commerce, Strategy, Marketing & International marketing