Bio

I work with organisations to execute effective brand & digital strategies. After spending fifteen years in advertising and media in agencies around Asia-Pacific, I now run my own boutique strategy consulting firm. If you need help with your brand's marketing strategy, drop me a message. I am also a writer for the Asia Brewers Network, a regional industry publication, and Digital Director of New Zealand think tank Progress. Experience: government (Australia's Ministry of Communications, the Victorian State Government & Defence Force Recruitment; Singapore's Ministry of Information, Communications and the Arts, National Environment Agency, etc.), beverages (Schweppes, Diageo, Carlsberg, Sapporo & Pocari), FMCG (Unilever, P&G, Merisant, Heinz & Aeon) and finance (UOB, UBS, CIMB & Standard Chartered). Skills: Account planning, digital marketing, digital strategy, web analytics, strategic planning, paid media, SEO, public policy, CRM, copywriting.