Bio

Product Management and Game Design Director for all games at A Thinking Ape. Responsible for product management, leadership training, product planning, new product development, game design, economy design, UX design and live operations of all of our live games. Formally I was a Producer at East Side Games where I developed and implemented live operations strategies to increase monetization and LTV. I produced three titles and managed the team that grew Pot Farm on Facebook to over 7 million downloads and one of the highest performing ARPUs on the platform. I also developed metric driven design practices and data flows to optimize product design and production based on KPIs. I'm also the founder of the community organization Vancouver Social Mobile Games. VSG is an organization building community around the emerging Mobile and Social games industry in Vancouver. VSG focuses on free events that bring industry experts, networks, publishers and the best studios in the world together to socialize and share knowledge. I'm passionate about data-driven design, startups, getting stuff done and crafting great experiences for people. Specialties: Team management, production processses, SCRUM, Agile, KANBAN, mobile game design, monetization design, Social and Mobile Game Analytics, Social Game Design, Game economy balancing, Virtual Goods Pricing, Free to play game design and balance, Virtual Goods Sales and Development, Game feature design, viral design and management, Information Architecture, User Experience Design, User Interface Design, Long Term Content Strategy, F2P, Monetization Strategy, Team Management, Agile Production