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Tech Show Madrid 2025

4.15/5Total Reviews
4

 Brand Score

4.15/5Total Reviews
4

 Brand Score

Tech Show Madrid 2025

About Tech Show Madrid 2025

When and Where

Event date

Oct 29 - 30, 2025

Organized by

CloserStill Media Limited

Event type

Event fees

Free

Event location

Spain

Venue

IFEMA Madrid, Madrid, Spain

Event Snapshot

Event Overall Score: 4.15

Likelihood to Recommend
4.25
Networking
3.5
Content Quality
5
Learning Value
5
Value for Money
5

Recent Reviews

Liliana Tene

Marketing Consultant

4.19 / 5

"A dynamic event that showcased the latest trends in tech, AI, and digital marketing!"

I really liked the well-structured agenda, the variety of interesting companies and presentations, and the fact that there was a mobile app to easily follow sessions and updates.

Yevhen Zhurer

Head of sales

3.88 / 5

"Nice event!"

I liked the footfall we received this year for our booth. The timing was good as well. We're even planning to exhibit again next year.

Joana Tene

Global MarTech Capabilities Director

4.00 / 5

"Great event with strong engagement, valuable connections, and inspiring sessions. "

I really appreciated the quality of discussions and the diversity of topics—especially how technology, marketing, and AI, HR were approached from both strategic and practical perspectives. The networking opportunities were also excellent, creating meaningful connections with peers across industries.

Audio Reviews (3)

0.000.00

Oct 2025

Joana Tene

Global MarTech Capabilities Director  

at Whirlpool Corp.

great event with a strong engagement, valuable connection, and inspiring sessions.

0.000.00

Oct 2025

Manu Guedes

COO 

at B2Chat EU

As a major event for the technical side, the marketing side, and for suppliers online who were able to participate, it brought me a lot of happiness.

0.000.00

Oct 2025

Yevhen Zhurer

Head of sales 

at Syteca

Hi, this is Yevhen from the company Seteca and this is my review about the Tual Madrid. So it's was our 3rd show is, if I'm not mistaken, and this time we have been exhibiting with our partner at the booth. The booth, however, was kind of small for all of us, but I think it's a matter of just pre-booking, with the partner. overall experience is kind of nice. we have seen many people interested in the product. However, they are tend not to be involved into further conversation and that was the problem, so comparing to some other events, we have not been showing so many demos as we expected. So probably it's a matter of the audience or because it's kind of mixed, yeah, that's the sometimes it's problematic because some people came to e-commerce and we are in cybersecurity, so even if they pass by, they, they're not really deeply involved into the same. domain and that's why they were kind of, OK, nice, nice solution, yeah, probably at some point we will, we will check it, but, but definitely not today. Yeah, and, from the positive sides, I would also say that the, the location is nice, yeah, it's it's always so, and from the negative sides is definitely the application, the mobile application which is literally useless. Yeah, because sometimes it freezes, it doesn't send any push notifications, and, and, if somebody's messaging you, it doesn't send the push notifications if somebody has booked er er you in the calendar, and it's hard to sort people out based on different filters, it freezes and sometimes it didn't scan the page. So this is a point for the improvement. Overall, the stuff was really helpful and, yeah, definitely we will attend the next year's event.

Reviews

Average Rating by Group

Total Reviews
4

Manu GuedesIn Person | sponsor

COO, B2Chat EU

4.65/5

Review Source

Review Source

WOW Experience!
What did you like best about the event?
Overall, everything was good.
What could the organizers do to improve the event?
The food trucks were great, but adding a few more with different types of cuisine would be ideal to avoid long queues, as well as providing more seating. Also, water stations for guests would help a lot by reducing the need for the sales team to move around.
Overall experience
5.00/5
Engagement opportunities with the audience
5.00/5
Fit of the audience for my company
4.00/5
ROI on spend
3.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
4.00/5
Helpfulness of event staff
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

Audio Review

0.000.00

Audio Transcript
As a major event for the technical side, the marketing side, and for suppliers online who were able to participate, it brought me a lot of happiness.

Eventible is a neutral platform, unaffiliated with organizers or partners. Reviews reflect attendees' personal opinions.

Joana TeneIn Person | speaker

Global MarTech Capabilities Director , Whirlpool Corp.

4.00/5

Review Source

Review Source

Great event with strong engagement, valuable connections, and inspiring sessions.
What did you like best about the event?
I really appreciated the quality of discussions and the diversity of topics—especially how technology, marketing, and AI, HR were approached from both strategic and practical perspectives. The networking opportunities were also excellent, creating meaningful connections with peers across industries.
What could the organizers do to improve the event?
A great 2-day event, but extending it to 3 days could make a real difference. The first day is often spent settling in and exploring the format, while the second ends early with many leaving by mid-afternoon. A third day would allow more relaxed pacing, deeper engagement, and better networking. Adding water refill stations would also be a nice sustainable touch.
Overall experience
4.00/5
Networking opportunities
4.00/5
Technical support for setting up the session
5.00/5
Interactivity with the audience
3.00/5
Quality of the audience
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
4.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
4.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

Audio Review

0.000.00

Audio Transcript
great event with a strong engagement, valuable connection, and inspiring sessions.

Eventible is a neutral platform, unaffiliated with organizers or partners. Reviews reflect attendees' personal opinions.

Yevhen ZhurerIn Person | sponsor

Head of sales, Syteca

3.88/5

Review Source

Review Source

Nice event!
What did you like best about the event?
I liked the footfall we received this year for our booth. The timing was good as well. We're even planning to exhibit again next year.
What could the organizers do to improve the event?
The mobile application is horrible. It doesn't send the notification if someone writes you a message. It freezes, works slowly, and sometimes it doesn't scan properly. There are also no notifications about the booked meeting. So, mostly the app is useless.
Overall experience
4.00/5
Engagement opportunities with the audience
3.00/5
Fit of the audience for my company
3.00/5
ROI on spend
3.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
4.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

Audio Review

0.000.00

Audio Transcript
Hi, this is Yevhen from the company Seteca and this is my review about the Tual Madrid. So it's was our 3rd show is, if I'm not mistaken, and this time we have been exhibiting with our partner at the booth. The booth, however, was kind of small for all of us, but I think it's a matter of just pre-booking, with the partner. overall experience is kind of nice. we have seen many people interested in the product. However, they are tend not to be involved into further conversation and that was the problem, so comparing to some other events, we have not been showing so many demos as we expected. So probably it's a matter of the audience or because it's kind of mixed, yeah, that's the sometimes it's problematic because some people came to e-commerce and we are in cybersecurity, so even if they pass by, they, they're not really deeply involved into the same. domain and that's why they were kind of, OK, nice, nice solution, yeah, probably at some point we will, we will check it, but, but definitely not today. Yeah, and, from the positive sides, I would also say that the, the location is nice, yeah, it's it's always so, and from the negative sides is definitely the application, the mobile application which is literally useless. Yeah, because sometimes it freezes, it doesn't send any push notifications, and, and, if somebody's messaging you, it doesn't send the push notifications if somebody has booked er er you in the calendar, and it's hard to sort people out based on different filters, it freezes and sometimes it didn't scan the page. So this is a point for the improvement. Overall, the stuff was really helpful and, yeah, definitely we will attend the next year's event.

Eventible is a neutral platform, unaffiliated with organizers or partners. Reviews reflect attendees' personal opinions.

Liliana TeneIn Person | attendee

Marketing Consultant, Epublio B.V.

4.19/5

Review Source

Review Source

A dynamic event that showcased the latest trends in tech, AI, and digital marketing!
What did you like best about the event?
I really liked the well-structured agenda, the variety of interesting companies and presentations, and the fact that there was a mobile app to easily follow sessions and updates.
What could the organizers do to improve the event?
Overall, this year’s edition was better than the last one, and I really appreciated the theater setup for presentations. However, I didn’t like that after each session attendees had to leave the theater and queue again to enter for the next one. There should be a more seamless way to manage attendance and measure interest without forcing people to go in and out constantly. Another aspect that could be improved is access to water. Even though I understand the event conditions, it felt disappointing that with so many sponsors there were no water stations or vending machines available inside. I wouldn’t expect free water like at Web Summit in Lisbon, but I’d gladly pay a few euros for a refill station rather than buying a small bottle for five euros. Maybe future editions could include a partnership or sponsorship to provide water and coffee, as many other large tech & marketing events do.
Did you have a favourite speaker or session? Please tell us below
I enjoyed many of the presentation sessions, especially those at the Technology for Marketing (TFM) theater and some of the eShow talks. Since this is one of the biggest events in this part of Europe, I would really appreciate seeing more presentations in English and more international speakers in future editions. I’ve attended other events in Madrid and nearby countries where the content was more international, and I believe this could help attract a wider audience and more global companies.
Overall experience
4.00/5
Value for money
5.00/5
Networking opportunities
3.00/5
Usefulness of participating vendors/sponsors
4.00/5
Session(s)
5.00/5
Amount of new information learned
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
4.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

Eventible is a neutral platform, unaffiliated with organizers or partners. Reviews reflect attendees' personal opinions.

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