Speaker’s Corner: Featuring Jason Lally, VP Sales and Franchise Development at Solar4America by SolarJuice

Tell me about SolarJuice…   

Solar4America and Roof4America by SolarJuice is a trusted leader in the solar and roofing industries and has been providing effective solar, roofing and energy storage solutions to consumers since 2009. Our experience is now combined with that of a veteran international executive team who provides guidance as we move forward into an exciting period of prosperity for the clean energy sector in the United States. 

The IT industry is vast and often has its challenges, what are the challenges that most affect your business? Are you engaging in any kind of problem solving?  

Speed to lead is always a challenge, we have been trying out different AI solutions trying to find the most cost effective and quickest way to get to our client base. All I do is problem solve! Servant leadership is about finding solutions yourself whenever possible and coaching others to do the same. 

The COVID-19 and the pandemic has mandated change in the way we go about business and operations. How has this time influenced you? What are the trends you see within the sector?  

I think the most profound thing that has happened is people are becoming more willing to make larger purchases on the phone and/or computer as opposed to “across the kitchen table” Although in person and even door to door can still be effective it seems as though those options are sunsetting. 

What is your biggest objective as a speaker? 

To connect with the audience in a meaningful way. To create an environment where people feel cared for, useful, and important enough to want to participate with thoughts, questions, or concerns about the subject matter. 

Could you share with us the points of discussion (the input that you provided) during the panel(s) at LeadsCon? 

At LeadsCon, my speaker segment was how I buy in sales and partnerships but from the buyer’s perspective. 

As a leader, what are the factors both professional and personal that drive you? What keeps you going? 

Coaching people to find their best self, teaching self-accountability and self-reliance.  

In your opinion, do digital events give you a similar level of feedback/result vis-à-vis the live versions? What would you say were the biggest pros and cons of both formats? Which do you prefer?  

There is nothing like the energy of live and in person! Digital events can work if you move things quickly enough but even in the best case there are always moments of missed opportunities and/or distractions.  

I prefer being in a group with people live and transferring enthusiasm! 

What is your take on in-person events? Do you prefer in-person events as compared to hybrid or virtual? How soon do you think in-person events would return? 

LeadsCon was awesome and well attended, as was the LA Auto show and Intersolar. So… THEY ARE BACK! And from what I have seen it will once again become the dominant form when searching for synergy in the B2B space. 

In your opinion, what are the top 3 challenges to returning to ‘In-Person’ events? How could we mitigate risks?  

Don’t be selfish, follow the rules whether you agree with them or not. PERIOD.  

Eventible.com is a review platform specially catering to B2B events. Given how review-driven our lives have become today, do you think reviews will bring in a level of transparency to the events industry? Would you rely on event reviews from other speakers if you had to make a speaking decision? 

I’m not sure if reviews will bring transparency and I for one would not rely on reviews as far as what content I am delivering because you need to believe in what you are doing. However, I would rely on it for formatting, tempo, and length of discussion review.  

Finally, do you have a favorite mocktail or drink? We’d be delighted to know. 

I like non alcoholic frozen beverages that have coconut in them. 

Is there anything else you’d like to share with us? 

If you can’t be nice, you don’t have to be mean. I prefer to be nice. 

To view the event on Eventible, click here. To write a review, click here.

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