Bio

A digital leader, with experience in leading modern marketing & demand generation strategy and delivery. I have over 10 years’ experience within the digital marketing landscape, focusing primarily on Marketing Technology, Inbound marketing (SEM, Display and Social Advertising) and CRM integration. I have worked for the strategic development and implementation of marketing technology and demand generation infrastructure for medium and large-scale organisations. A bachelor’s degree in computer science and a master’s degree in e-commerce, I am equipped with a balanced technical and commercial aptitude. I bring in technology led efficient & innovative solutions. Personal and Managerial Skills • Digital Strategy – Over 5 years of experience in digital transformation of B2B marketing functions. • Client and stakeholder management – Over 5 years of client-facing delivery and in-house stakeholder management experience • Commercial acumen – Proven experience of pitching, pricing and overseeing end-to-end delivery of digital projects. • Project leadership - Proven understanding of resourcing activity and ensuring projects are completed on-time and to budget • Strong Communicator – Ability to communicate effectively both at C- level and within the operations environment. • People Management – Managed teams with strong digital marketing expertise including latest marketing automation technologies and Inbound marketing techniques (SEO, PPC & Social Media). Technical Skills • B2B MarTech - Softwares and platforms including Pardot, Marketo, Eloqua, HubSpot, Seismic etc • CRM - Salesforce, HubSpot & Sugar • Project Management software including MS Project, Jira, Smartsheet, Asana and Basecamp. • Inbound Marketing - Softwares and platforms including – Google Search Console,Google Adwords, moz Analytics, Linkdex, Searchmetrics, SEO Powersuite, Majestic SEO & A Href, • Analytics software – Heap Analytics, Google Analytics & Adobe Analytics