Bio

I am a creative explorer, passionate about using design to reshape the way we relate to and experience the world. For the past two decades, I have work-journeyed around the world, leading brand identity and creative for businesses of all sizes, across Health and Wellness, Sport, Culture, Entertainment, and Technology sectors, bringing brands to life through creative transformation. As Experience Director for Philips Design, living in Amsterdam, I lead the creative direction across the brand experience, supporting Philips in transforming the health technology space through more meaningful innovation. I have a special focus on diversity, equity and inclusion, design thinking, and evolving representation. A New Zealander of Māori and Irish heritage, I have a passion for exploring the interconnections between identity, culture, indigeneity, and systemic change. I use the pronouns he/him/his.