Bio

Life-long learner. Background in tech and digital marketing. Passionate about translating large, complex business problems into smaller, manageable analysis and optimization tasks. Experience working in digital traffic acquisition, measurement, and monetization. Specialties include search engine marketing (SEM), digital analytics (Google Analytics + Adobe Analytics), business intelligence, publisher-side advertising operations, and media buying through programmatic, direct and platform advertising channels. Comfortable conducting data operations, analysis, modelling, and visualization using SQL, Python, R, and Tableau.