Currently leading the team responsible for full funnel digital activity, retail media, and DTC for NIVEA and NIVEA Men. I also write, advise, invest, and keynote speak regularly on topics of growth hacking, experimentation culture, and data-driven marketing. Please contact me for any advisory or speaking proposals. A keen reader, writer, and fitness enthusiast. My spare time is spent blogging, building, testing and monetising my own digital projects.
Head Of Digital at Beiersdorf
Professional Diploma in Digital Marketing (Dip DigM), Digital Marketing