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Adedayo Adefila

Head, Digital Strategy Africa

PZ Cussons

Country or State

Nigeria

Bio

I help businesses develop and systematically implement digital transformation roadmaps. An experienced marketing professional with experience across CPG and TELCO organizations as well as Agency; a digital marketing pioneer and former startup founder. Experienced at driving successful and innovative use of digital to unlock necessary data and insights that help to improve customer experiences (digital and offline), enhance marketing results and drive sales. Always on the cutting edge of innovation, I love to collaborate with teams and leadership to ensure wins today and to better prepare for a faster tomorrow. My core competencies over the years are in the following 5 areas with the accompanying spheres of influence: • Leadership and Innovation (single and cross-functional teams, local and multinational) • Marketing, Partnerships and eCommerce (Telco, FMCG, Agency) • Marketing Communications and Digital Marketing (Agency and Client-side) • Technology (IT Business Analysis, Adviser to Fintech start-ups, Blockchain Enthusiast) • Startup development (Digital Agency and Idea Stage Accelerator) #Leadership #Marketing #Tech #Digitaltransformation #business models #disruption #Brands

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Current Position

Head, Digital Strategy Africa at PZ Cussons

Degrees

Executive Post-graduate Diploma , Business Administration and Management, General

Skills