Bio

➊ DIGITAL MARKETING EXPERT In-depth experience across all stages of the customer experience lifecycle: ➜ Acquisition: SEO, Display, Native, Video, PPC, PLA, Paid Social & Affiliates. ➜ Engagement & Activation: Content Marketing, UX, CRO, Social Media, Retargeting & Email. ➜ Retention & Loyalty: Customer Experience Management, CRM Programs & Customer Support. ➋ MARKETING TECHNOLOGIST Robust experience aligning marketing strategic thinking, business goals and marketing technology: ➜ Advertising: DoubleClick Stack, Kenshoo, Facebook Ads Manager, CJ Affiliate, Taboola, Criteo, etc. ➜ Content & Experience: Salesforce Marketing Cloud, Adobe Campaign, Optimizely, Certona, etc. ➜ Data, BI & Analytics: Adobe Analytics, MicroStrategy, Tableau, Gigya, Salesforce DMP, Tealium, etc. ➜ Commerce & Sales: Magento, Demandware, GoDataFeed, DataFeedWatch, SaleCycle, etc. ➜ Customer & Social: Salesforce, Avaya, Radian6, Hootsuite, Sprinklr, Baazarvoice, etc. ➜ Product & Project Management: Jira, Confluence, Smartsheet, Basecamp, Slack, SharePoint, etc. ➌ FULL-STACK MARKETER Broad T-shaped skill-set across a wide range of digital marketing tactics: ➜ Customer Journey Management ➜ Marketing Automation ➜ Targeting & Personalization ➜ Omni-channel Marketing ➜ Programmatic ➜ Custom Audiences / Customer Match ➜ Lookalikes ➍ CROSS-CHANNEL CAMPAIGN MANAGEMENT EXPERT Vast experience orchestrating unified communications with customers across: ➜ Web / App ➜ In-store (Retail) ➜ Email ➜ SMS ➜ Push Notifications ➜ Post ➜ Contact Center ➜ Beacons ➜ Web Push ➜ Social ➜ Paid Media ➎ DATA-DRIVEN MARKETER & AGILE CHAMPION Data-driven decision-making advocate with hands on experience in: ➜ Lead / Customer Scoring ➜ Customer Lifetime Value / Customer Acquisition Cost ➜ Attribution Models ➜ Web / App Analytics ➜ A/B Testing ➜ Predictive Modeling ➜ Email Cadence ➜ RFM Analysis ➜ Market Basket Analysis ➜ Cohort Analysis ➜ Business Intelligence / Customer Intelligence ➜ Scrum / Kanban