Bio

I’m an accomplished senior professional who has spent 15+ years obsessing about the User in some shape or form. I’m fortunate to have worked for and with some incredible brands, specialising in Digital Experience Strategy, Customer Strategy, Innovation, Marketing Communication, and Strategic Partnerships. A thought leader with a hands-on approach, combining strategic vision with delivery - skilled at influencing through relationships. Customer-obsessed, constantly looking outside of my industry to solve challenges and understand future consumer trends. Above all, I believe in having fun, motivating others, and always enjoying the challenge. Core Skills Product Thinking, Customer Strategy, User Experience (UX & UI) and Service Design, Digital Innovation, Commercial Strategy, Integrated Marketing Communications, Omnichannel Marketing, Advertising, Marketing Strategy, Digital Strategy, Online Marketing, Retention Strategies, MarTech & Innovation, Brand Strategy, Brand Activation, Brand Partnerships, PR and Social, Customer Proposition, Product Marketing, Commercial Partnerships, Business Development, Project Management, Event Management, Leadership, Mentoring, Proven Delivery