Bio

With a focus on data-driven digital strategy, loyalty and customer engagement, I have been lucky enough to lead a range of high-performing teams to deliver outstanding digital experiences for brands such as Uber, McDonald’s, Air New Zealand, ASB Bank, Glassons and Vodafone. For me it’s about inspiring brands and teams to leverage digital channels in unexpected ways, drive engagement and conversions, and bring about positive change and lasting transformation. I love what I do, and am excited about where the industry is headed.