Bio

Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Proven success at delivering profitable sales growth for small, mid, and large brands by focusing on brand-led innovation to adapt to ever-changing consumer behaviors. Consistently delivers on commitments with a record of “creating something from nothing” with entrepreneurial agility and thriving as a leader in ambiguous spaces. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Encapsulated is enterprise responsibility for: • Marketing Analytics & Insights • Marketing AI/ML + Adv. Analytics • Marketing Technology • Marketing Data & Operations • Consent & Privacy • Digital Product Demand Gen His last two roles included: • Helen of Troy: CMO, CDO, and CXO responsibilities + GM of disruptive new-to-world healthtech startup • SharkNinja: CMO, CDO, and GM responsibilities over eComm (DTC, Pureplay, R.com) + IoT digital product ownership He spends his time as an investor and advisor to a variety of startups, was a Founding Trustee to the Awesome Foundation, functioned on the Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He has been recognized as P&G 40 Under 40 (2019), DBusiness 30 in their 30s (2021), and by the World Economic Forum as a Global Shaper.