Bio

*Focus* 14 years experience in leading research and design in a multidiciplinary and international environment. I managed and participated in design, research and tech projects in the field of service design, UX and digital innovation across sectors, with a focus on multichannel customer experience and industrial (digital) services (Air Liquide, PSA Peugeot Citroën, Saint Gobain, Arcelor Mittal, Thales, Renault RCI, BNP Paribas, Orange, Bouygues Telecom, HTC, Sony, Total, SNCF, RATP, Groupe Eiffage, ADP, Société du Grand Paris, RATP, Oxylane, La Poste, Groupama, Findomestic, SUEZ, EDF, Dalkia, ENEDIS, Eurosport, TF1, Canal+, Mediaset, RAI, Ferrero, Groupe Quick, Groupe Sara Lee, Heineken, Groupe Castel, Red Bull Media House...). After leading the User Research practice, teams and programmes for Air Liquide at Group level from its Paris headquarters, I am now in charge of managing the Product Design team (User Research + Product Design + Software) and of scaling up design in the group internationally. Previously, I developed and managed the user research practice, projects and team at Attoma (2011-2017), a service design and UX consulting agency in Paris, Milan and Berlin. I cofounded Flipbulbs (2010-2014), a Research and Design agency for digital cultural experiences in Bologna. I worked as a research consultant for small marketing research and consulting firms in Geneva, Paris and Berlin (2008-2011). MA in Semiotics (Bologna), MA in Philosophy (Paris), PhD at the Institute for Screen Industries Research (Nottingham, UK). *Specialties* Leadership and Management User Research, Service, UX and Product design User interfaces and service prototypes *Key words*: customer experience, experience client, innovation, user experience, user research, user journey, user insights, user behaviors, project management, qualitative studies, service design, mobile, industry, mobility, digital.