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Alex Barkaloff

President & GM

XLA

Country or State

United States

Bio

I am very excited to recently join X.LA, where I’m working with the world’s most innovative gaming, metaverse, and Web3 economy creators. I’ve been a multiplatform entertainment producer from my years at Lionsgate, as Executive Producer/Head of Digital, where I developed original series that sold into Netflix, Hulu, Break and Machinima. Also, I created social and mobile games such as the Dirty Dancing Social Game, which reached a record one million players in less than a month. Did I mention Mad Men? I’ve also worked with leading producers and talent in developing game, digital and VR series, including Electric City with Tom Hanks or Drake Equation with Heroes creator Tim Kring. I ran my digital advertising agency Continuous from 2014 to 2021. My team and I created award-winning short films, digital and VR projects for Infiniti China, Cadillac, and EV carmaker Byton. Our Infiniti film garnered 150 million views three days post-release. I’m internationally-minded, working for several years as the Country Manager in Poland for PSION (the world’s first PDA), Managing Director of Lost Boys Interactive in Poland and Amsterdam, and Global Operations Manager for Oracle’s Developer Program (US, Ireland, Singapore). Also, my agency, Continuous, ran its projects out of the UK, China, and Germany. I love innovation. In San Francisco, I ran a tech venture incubator and a seed-stage investment fund targeted at the then-burgeoning digital music industry. And I’m scientifically and technically-minded, having started my career at JPL/NASA as a software engineer for the Planetary Sciences division.

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Current Position

President & GM at XLA

Skills