Bio

Alex Baydin is the CEO and Founder of PerformLine, a technology company helping companies monitor and resolve potential compliance violations in their marketing and advertising. Since its inception, PerformLine was considered revolutionary in their approach and technology. Leading companies use the PerformMatch platform to monitor hard to track, emerging threats like customer dissatisfaction, third-party providers, and online channels can have on their brands. To date, PerformLine’s platform has helped client proactively uncover and resolve more than 28 billion potential issues. Baydin graduated from Cornell University and began his career in sales at Bloomberg before moving into Business Development at United Online, Inc as a Senior Director. From there, he was tapped by Quigo Technologies, a leading contextual CPC and search engine marketing firm. At Quigo, Baydin held two positions: first running the SEM sales team, and then, leading partnership efforts to negotiate exclusive relationships with top tier publishers. Quigo was aquired by AOL for $340 million in 2007. In 2007, Baydin started PerformLine and established himself as the leading authority on marketing compliance. To further serve the industry, Baydin created COMPLY, the first-of-its-kind marketing compliance conference in 2015. There, thought leaders attended to discuss topics such as mitigating risk, brand safety and related marketing regulations in contact centers and through digital means. Baydin was the 2015 LeadsCouncil Executive of the Year runner-up and has been as also been tapped numerous times to speak at leading industry conferences such as LeadsCon, TARGUSinfo Summit, and Contact.io. He has guest lectured on Entrepreneurship at Columbia University.