Alexander Gellner
Head of Distribution and Marketing, International Passenger Business
SBB
Country or State
Switzerland
Bio
Marketeer with thorough experience in B2C and B2B. Strong ability to develop actionable and measurable marketing strategies and execute rigorously. Extensive strategic and operational experience in the entire marketing mix. Strong market and customer analysis experience. Profound analytical skills. Specialties: - Marketing strategy development and execution - Strategic business development - Market and customer analysis (market research, business intelligence, competitive intelligence) - Budget and people management
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Current Position
Head of Distribution and Marketing, International Passenger Business at SBB
Degrees
MBA, Strategy, Marketing