Bio

I am an Experience Designer at heart. I care about enabling engaging experiences at the intersection of human needs, innovative technologies and viable business models, guided by creative brand differentiation. I have worked in a career spanning over 30 years at Philips, Apple, IDEO, Method and GlobalLogic, where I have led the design on a wide range of tactical and strategic projects, across retail, healthcare, hospitality, telecoms, automotive, consumer electronics, domestic appliances and IoT. My clients have included Atradius, Avaloq, Beeline, BMW, Elsevier, Indesit, Kenwood, Olivetti, Prada, Sanofi, T-Mobile, Varian, Vodafone, and Wynn. Often I am involved with organisational change to enable continuous and consistent customer experiences informed by service design. At the core remains my dedication to the craft of physical and digital human interfaces. I have affinity with bridging diverse cultures both between people on a global level, and within teams on a corporate level. I strive to encounter different perspectives locally, linking places around the world. I have a passion for immersive experiences combining food, hospitality, community development, retail, music, technology and art, to develop innovative participation formats; Digital Wellbeing : 2006 - the first digital lifestyle retail showroom Applounge : 2010 - a physical app and accessories store in a London bar NAA8 - No Admission After Eight : 2013 - multi-sensory DJ performance events Preservastory : 2014 - a culinary platform using preserved ingredients to investigate the relation between cooking techniques and global cultures Sensesthesia : 2018 - an innovative immersive multi-sensory massage practice