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Alexander Sin

Director of Strategic Design & Innovation - Design Engagement COE

WestRock Company

Country or State

United States

Bio

25+ years of experience in the Point of Purchase Display Industry implementing a Holistic and Strategic Design approach. A hands on leader in concept design development, engineering / structural design, innovation, customer engagement, and launching brands into retail . Extensive knowledge of manufacturing & assembly, process improvement, design / material optimization, material reduction, and problem solving. Resource allocation, making sure the appropriate resources and skillsets are applied to the right opportunity. Delivering high end display solutions to CPG's and Retailers without the high end costs. I have the privilege to guide a team of leaders and SME's to help bring our CPG and Retail partners visions to reality. Specialties: Leadership and Creative Direction Listening - Problem Solving Concept Design Development Structural Design / Engineering Strategic Planning / Design Strategy Continuous Improvement Margin Enhancements

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Current Position

Director of Strategic Design & Innovation - Design Engagement COE at WestRock Company

Degrees

Design

Skills