Bio

It's time to put sales and marketing back together. ''A Sales and Marketing Strategist, technology executive, and business builder - Alex is an expert who creates recognizable brands, and then produces the process and support team to implement the entire strategy from start to finish.'' I increase company revenues by creating a sales and marketing strategy with a process that is highly targeted on specific customer segments. We Package , create and improve upon under-performing corporate systems with a clearly articulated message that has a sequence and a purpose in every phase of the sales cycle, while improving messaging all around. Brief Bio- With over 15 years bridging marketing and sales of enterprise software solutions and digital marketing strategy, Alex Courson has become an adept speaker and strategist for both MSP and Enterprise organizations. Cutting her teeth on navigating through the Insider Threat and Backup Spaces with go to market solutions in the government space, Defining Channel sales, systems, and Enterprise implementations. She has helmed global teams and go to market plans covering User activity monitoring and security forensic software since 2012 while providing strategy to a variety of clients. She has held leadership roles most recently at MSP 360, Awareness Technologies, Veriato (formerly Spectorsoft), Kore, Pilixo, Unitrends MSP, and Spanning. Currently heads up two firms dedicated to advancing sales and brand awareness. CyberSells: www.cyber-sells.com Focused entirely on the channel between IT Vendors and Channel enablement in both directions between Resellers/MSPs/VARs/Distributors and Enterprise IT Solutions. Check out our partners and clients on the website! FNTY Marketing: www.fntymarketing.com (currently in redo mode, our old site is www.finitycreative.com Read my posts, check out my YouTube channel at https://www.youtube.com/channel/UCEvgMu168-WVAY_0esuSP7Q Where I give advice, tech reviews and business tips to MSPs and other entrepreneurs! Send me your thoughts via Direct Message or follow my scheduling link for a complimentary discovery call to discuss how to clarify your unique value proposition within YOUR competitive set, tying sales and marketing efforts.