Bio

I have spent all my working years in digital advertising and media, digital transformation and strategy are at the heart of my missions.I run the digital sales house of Carrefour in 9 countries to develop the retail services and to improve the ability for our partners to our data in an omnichannel precision marketing approach thanks to our people based platform.I have begun as sales manager in the economic newspaper La Tribune. Then I have worked 10 years for Hi-Media the French leading digital sales house. In 2012, I have founded Audience Square, the first programmatic coalition of publishers. In 2014, I joined Le Figaro to develop digital revenues and to transform the digital business of the company.These positions allowed me to develop a deep understanding of the digital ecosystem and a strong experience in the management of multicultural teams in fast moving companies.