Bio

I am leading a strong team of Experience Architects and Sales professionals in Spain, Portugal and Israel, originating, shaping and operating some of the most innovative and creativity transformational deals. Our objective is to help main companies of our markets to redesign their business, services and experiences with both, customers and employees. At the same time, I guide a group of Accenture Song leaders for Comms and Media industry across the globe. Our main objective is to help Comms and Media clients succeed in the digital world delivering the best personalized experiences for their customers. We are focused to help brands turn outstanding digital experiences into tangible business results. To further secure their digital advantage, we work with clients to help them redefine and evolve their organization and operating models. I am Telecommunications Engineer by training, and I am passionate about innovative ideas, creativity, technology, and learning. I am obsessed with disruption, building strong client relationships and highly talented teams that create unique business opportunities for shareholders, employees and the society. Over the past fifteen years, I have held important global and local leadership positions at diverse groups (Interactive, Digital, Consulting, Comms, Media and Tech Client group) and countries (Spain, Portugal, Colombia, Mexico, Brazil, Chile and UK) within Accenture. Additionally, I am Digital Transformation Executive Program's Professor in EOI (Escuela de Organización Industrial) in Digital Marketing, Sales and Customer Service.