Bio

Alice Fitch is an expert in fashion wholesale with 13 years experience successfully growing fashion labels across Australia and internationally. With a proven track record of driving revenue and profit growth for her labels, Alice is harnessing the power of technology to make life better for fashion retailers in Australia. Founding Whola in 2019, Alice is currently CEO of this online fashion wholesale platform that is proving transformative for retailers in the industry. During 10 years as founder at Alice in La-La Fashion Agency, Alice saw the stress buyers were under and the unnecessary amount of work involved to complete wholesale purchases, prompting her to launch Whola. Whola launched in late 2019 to acclaim from pilot users, and is currently rolling out nationally. Whola is experiencing double digit growth every month as buyers embrace the platform and this streamlined way of doing business. Alice is still a director at Alice in La-La, a fashion agency based in Sydney NSW with a unique client-first on the road business model. -- Key Attributes – * Entrepreneur * Consultant & builder of fashion businesses * Proven ability to motivate and lead an employee base, nurturing talent * Keen focus on cost-efficiency * Committed to innovation & applications of technology in fashion * Skilled problem solver