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Alicia Enciso

Chief Marketing Officer


Country or State

United States


As Chief Marketing Officer for Nestlé USA for nearly 10 years, Alicia Enciso provided functional leadership across marketing and consumer communications. Alicia is currently focused on driving the enterprise multicultural growth marketing strategy. Alicia is a transformational International senior business leader and advisor with strong track record in building high-performing brands and innovation pipelines, creating high-growth strategies, and leading digital transformation and e-commerce for business growth. She's an accomplished International General Manager, President, Chief Marketing and E-Business Officer with more than 30 years' experience with multinational Fortune 100 Companies in Consumer Goods and Foods. Her proven track record includes successfully directing large, complex businesses to accelerate top-line and bottom-line growth with P&L responsibility up to $2 billion. Alicia is recognized as one of Most Influential 300 Latinos by Latino Leaders magazine and received the award of Latino Marketer of the Year by the Hispanic marketing Council. She is passionate about the role of diversity, inclusion and belonging in building strong marketing teams and moving the industry forward with interventions that will have an immediate and sustained impact. She is also passionate about evolving technologies participating in the Google 21 Marketing Advisory Council. Alicia believes in driving business growth with purpose that not only delights consumers but also positively contributes to our communities and environment.

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Current Position

Chief Marketing Officer at Nestlé


Graduate Certificate, Business and Administration