Alicia Ostarello
Head of Content Design
Lyft
Country or State
United States
Bio
Stories shape the problems we solve. I believe that at our core, experience designers are storytellers. We may tell those stories through different mediums—visual systems, research, or in my case, language—but our goal is the same: to create an intuitive narrative that allows users to make informed decisions. I spend a lot of time trying to understand how people think, and why, so I can help them easily navigate the most complex moments of their lives.
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Current Position
Head of Content Design at Lyft
Degrees
Master of Arts, English; Creative Writing