Bio

Alicia is a dynamic C-suite leader with more than 20 years of experience in global marketing, sales, customer success, strategy, operations, and digital transformation in public and private companies, including SAP where she restructured the entire marketing organization and built an ecosystem of partners and cultural influencers to scale the brand. Alicia led SAP to become one of the 20 most valuable brands in the world with its brand value increasing more than $18.5 billion under her leadership. With a unique mix of high-level B2B and B2C marketing and operating executive expertise and board governance, she is an agile innovator leading brands through incredible periods of marketplace volatility and change, including a global pandemic. As a testament to her success, Alicia is a three-time Forbes Most Influential CMO in the World recipient. Alicia leads with purpose and enjoys creating and building projects that make positive change possible. She appreciates opportunities to mentor young talent and share #lessonslearned. Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. She is also a board trustee and chairperson of the education committee for The Hun School of Princeton. Alicia has a BA in Marketing and Mass Communications from Lycoming College, where she focused on International Marketing, Public Relations, and Advertising. She is also a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management.