Bio

I’m Alida Rossi. As a passionate advocate for innovation, business transformation and evolution, I regularly lead projects, pioneer ventures and share my knowledge to inspire others to understand the importance of innovation and how to approach it from a practical sense. I’m proud that I have the opportunity to share my expertise in this field and help my network get the most out of their innovative solutions. I have worked in the pharmaceuticals industry for the majority of my career, with experience across multiple functions including Sales, Marketing, Strategy, L&D, Digital, Patient Support Programs and Sales Effectiveness, culminating in my role as a Customer Excellence Director for Australia and New Zealand. I'm now taking on another challenge within our Intercontinental region to lead and support our data and digital capability. This path has shown me, first-hand, the importance of innovation, not just in the Research and Development of products, but also with innovative approaches to services, people retention and customer experience management. The most rewarding part of what I do is seeing my colleagues’ visions come to life throughout the full innovation journey - from ideation and conceptualisation to testing, planning and finally implementation. Please follow me to learn more about how to make innovation a practical practice in your business and let me know if you have any ideas you wish to share. alida.rossi@abbvie.com