Bio

With twenty years' experience in Strategy and brand-building, I love working in the business of ideas that have impact in the real world. I get to lead a team of brilliant people with a range of skills, on a mix of problems and opportunities - business, brand, experience and behaviour focused - which keeps things pretty exciting. I'm fascinated by 'doing' Strategy, and how to lead in ways that brings that out in others. Specialties: Advertising - brand, retail, anything and everything really Strategy - definition and development Brand Architecture Experience planning and design Workshop development and facilitation Research projects, including ethnography