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Alison M. Biers

Director of Marketing for Edge Solutions

Dell Technologies

Country or State

United States

Bio

I lead an incredible team at Dell Technologies that creates global marketing strategy and plan, messaging and content for the Edge Solutions. My passion for product marketing was born from my seven year sales career - where I did outside sales for technology companies like IBM and Lenovo, and helped customers achieve their business goals with technology. Great marketing makes it easier for a large, global salesforce and for customers to understand the benefits of complex technologies in an instant. I'm inspired by the transformation that technology can offer - to develop more IP, help companies deliver a competitive edge, and to deliver the innovations that will make our world a better place. That interest in transformation also extends into the practice of marketing and I'm interested in leveraging the latest tools and tactics to market in new ways. Of course no tool can sub for creativity - so I'd like to think that my fine arts degree is put to good use providing creative direction for our marcom & campaigns. Over my career, I’ve excelled at enabling sales teams and customers to understand our technology with persuasive messages, gorgeous creative, memorable marketing and sales enablement. I enjoy developing my team to do the same. And to be the best - you have to hire and retain the best talent. It is that interest that is inspiring my professional journey to build and inspire highly motivated teams that can take on any challenge and make even the most complex seem simple and intuitive.

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Current Position

Director of Marketing for Edge Solutions at Dell Technologies

Degrees

Master of Business Administration (M.B.A.), Marketing & Entrepreneurship

Skills