Bio

A strategic and creative leader with 20+ years experience in brand, digital, PR and CX transformation, both within agencies and client businesses. I’m a passionate believer that agencies need to look beyond just advertising into experiences, content, products, partnerships across the breadth of audience touch points in the user journey. Brands who want to be part of culture truly excite me and I get a kick out of those challenges that lead to more disruptive and innovative solutions. I’ve been fortunate in my career, having had the chance to work on some great businesses and to learn from some great people, so I like to get involved in bringing the next generation into marketing. I mentor several young people and have led apprenticeship schemes that give opportunities to those from less privileged backgrounds. I’m also involved in industry thought leadership as a member of BIMA’s Human Insights council, a judge at several creative awards (The Drum, Web Summit, etc), writing articles for high profile publications (The Guardian, Contagious, Campaign, etc) and speaking at industry events (Cannes Lions, Web Summit, Collision, BIMA, etc).