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Amanda Rassi

SVP, Chief Marketing Officer

Michaels Stores

Country or State

United States

Bio

Marketing executive with 20 years experience at leading CPG, retail and analytics companies. My passion is leading teams to create transformational growth by combining creativity and strategy with technology, analytics and data to better meet customer needs. I love building teams and seeing what can be delivered by bringing diverse skills and backgrounds together in service of a big goal. Expert in consumer-led brand building, data and tech driven marketing, and organizational transformation with a proven ability to translate insights and data into business building strategies and growth-driving executions. Experience across all facets of marketing including brand strategy, performance and e-commerce marketing, media, data analytics and loyalty.

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Current Position

SVP, Chief Marketing Officer at Michaels Stores

Degrees

B.A., Psychology, Women's Studies

Skills