Bio

Business-oriented digital analytics and Marketing Analytics professional with experience of more than 10 years in working with a vast range of Fortune 500 US companies - Financial institutions to eCommerce brands - American Express, HSBC, H&M, Mothercare etc. Managed end-to-end digital analytics projects - Customer behavior analysis, Mobile App Analytics, User Journey Analysis, Multi-touch attribution, Media Mix Modelling(MMM), Data Management Platforms(DMP), Customer Data Platform (CDP), Data Visualization.