Bio

'You cannot buy the revolution. You cannot make the revolution. You can only be the revolution. It is in your spirit, or it is nowhere.'' Ursula K LeGuin. I started my career in fields that nurtured my spirit uniquely - UX design and product development - before growing into a full-stack GTM leader. Whether building teams, taking responsible bets to drive growth, or partnering with CEOs, I believe in a whole body approach to solving problems. Across my Fortune 500 experiences (Oracle, HP, Yahoo) and my AI/data startup build & rebuild experiences (Aviso AI, Tact AI, Spire), I have focused on transforming the human experience at work through Artificial Intelligence, Mobility, and advanced data platforms. I know which bets to place in an agile way as a strategic counsel to CEOs, CROs, and Boards. I thrive on solving hard problems with X-factor teams and strong leadership. And I'm proud of all the entrepreneurs, marketers, creatives, and builders I've had a chance to learn from and work with. Expertise areas: [Business & GTM Strategy]: Business planning, customer strategy, sales-marketing collaboration, organization design, strategic partnerships, people & culture [General Marketing]: Brand and corporate marketing, marketing strategy, demand generation, product & solution marketing, branding and public relations, field marketing and virtual events, partner marketing [Portfolio Marketing]: GTM frameworks, positioning & messaging, Account Based storytelling, analyst engagement, pricing & packaging, launches, competitive intelligence, signature content experiences [Product Strategy]: Playbooks-in-a-box, Industry solutions, solution roadmaps, product roadmap development, AI-driven product innovation [Sales Enablement]: Sales content platforms, Onboarding and training, sales certifications, business value ROI calculators, lead routing, CRM optimization [Experience Design]: Customer journey mapping, rapid innovation workshops (YoDels), iterative prototyping, ethnographic research, user studies, usability lab development, usability testing