Bio

For over 24 years, I have conceptualized, designed and managed the production of many digital projects for a wide range of clients involving Digital Transformation, Digital Strategy, UX, Usability, Design Thinking and, Customer Experience. Currently at RBBi as the CEO - A venture I co-founded as the first UX, CX and Usability consultancy firm in the Middle East. My philosophy towards work and this industry comes from the way I live the rest of my life: exploring and reading about new technologies, gadgets and digital trends, listening, observing, analyzing, thinking, sharing, and creating. A professor of mine once pointed out that any great creative is a result of influences, so I hold myself responsible for ensuring that the time i spend outside my work is with creativity, art, gadgets and learning from life's experiences. And if asked, I expect my friends would say I'm genial, enthusiastic, a good listener, calm and I relate well to people from all walks of life. Specialties: User Experience, Digital Transformation, Usability, Digital Brand & Strategy, Usability, Customer Experience, Startup Advisory and Design Thinking