Bio

An award-winning commercially focused and data-driven marketer. Lead and driven organisations and marketing teams through their digital transformation journeys, to drive growth and deliver commercial value. I have over 20 years of solid global experience in Leadership, Acquisition & Growth, CRM, Digital Transformation, Marketing Technology, Social Media, SEO, Paid Media, Data and Analytics, expand across four different industries; Telco, Tech, Financial Services and Sports. Acquired significant knowledge in leading, executing and optimising digital strategy, with SMART objectives, roadmaps, and capability, based on customer insights and the latest digital trends. Strong experience in institutionalising the foundation for new business units’ processes, guidelines, frameworks, and KPIs. Great record of managing cross-functional digital programmes and teams in matrix organisations, to drive the best commercial value. Specialities: Marketing Strategy, Digital Transformation, Brand, Digital Strategy, Digital Marketing, Acquisition, Demand Generation, Marketing Automation, Digital Analytics, User Experience, Paid Media, CRM, SEO, PPC, SEM, Social Media, Online Analytics & Insights, Internal Communications, and Project Management Languages: English and Arabic