Bio

A performance marketer with a successful track record in building integrated marketing strategies. Strong technical background and a passion for continuous learning. Focused on achieving continuous, improved ROAS/ROI. Collaborates well with stakeholders, partners, and team members. Columnist for Search Engine Land and frequent industry speaker including events such as SMX, HeroConf, Utah DMC, State of Search and more.Contact me at amy@cultivativemarketing.com to discuss digital strategy and to discuss speaking requests. Specialties: Pay per Click (PPC),Marketing Strategy, SEM, Google Ads, Google Grants, Bing Ads, Google Analytics, Display, Retargeting, Audience Strategy, Lead Generation, Budget Planning, Branding, Performance Projections and Analysis, Social Media Marketing, Search Engine Optimization, Email Marketing, Copywriting, Performance Reporting, Basic Understanding of HTML, Basic Understanding of Adobe Creative Suite, ppc speaker, paid search speaker, digital marketing speaker