Bio

Ana Paula Passarelli (a.k.a Passa) has dedicated the last decade of her career to the digital market working WITH, AS and FOR creators and digital influencers, supporting the development of sustainable digital business models and fostering the best practices in the advertising market. She is the COO of Brunch, an agency specialised in transforming creators into brands and brands into creators. Additionally, she has a masters degree in semiotics from PUC-SP, she is the creator of the YouTube channel Passa dos 30 and is a mother to an amazing daughter called Emma. Before establishing and managing Brunch, Passa was a TEDx lecturer, university professor, academic researcher, and mentor to professionals of the communication market. She has also worked in leadership positions both in start-ups and large multinational groups and brands, following a non-linear journey which gives her expertise and confidence to work skilfully with customers and influencers of all sorts. Watch her TEDxtalk > bit.ly/tedxdapassa