Bio

· Business executive with career developed in leading digital companies, entertainment and games industries in fast-paced companies. · Since 2014 acting in Latin America scope, consistently delivering results and overachieving targets, contributing for growth and market consolidation. · Integrated leadership of Branding, Media & Communications (B2B and B2C), Product Marketing, Social Medias, PR, Events, Consumer Insights, Data Science, Partnerships, Consumer Marketing, Consumer Products, Community, Sales, and Trade Marketing. · P&L responsibility; analysis per region, country, product, distribution channel. · Data-driven mindset; expert evaluating the consumer/player journey and behavior across different sources. · Strong background on digital marketing campaigns through consumer funnel, developing audience strategies and tailor-made campaigns according to regional needs and local preferences/culture. · Interaction with senior leadership for results presentation, approval of business ideas, strategic direction. · Broaden multicultural experience; focused on results, strong analytical and negotiation skills.