Bio

- 15+ years' experience developing brands in fast moving environments: Tech, Travel, Entertainment & Retail industries - Marketing Expertise: Proven experience of launching successful & innovative go-to-market strategies | 30+ Marketing Awards | Awarded Marketing Person of the Year 2021 at TrophГ©es du marketing - Brand Strategist: from brand creation to brand perception inflexion (How to become a love brand when your main competitor is Apple?) - Media & Digital Specialist: Architect high impact multi-screen & cross channel campaigns (brand & acquisition) | How to turn data into insights, actions & revenue ?- Partnership & comarketing know-how with Telco & Etailers, influencers & artists, media, entertainment, sports & cultural institutions... - Corporate : building & protecting brand rГ©putation thanks to thought leadership, PR & Public Affairs, employer branding & employee advocacy- Team management: 30 FTE, lead international cross-functional teams, Ad, Media & PR agencies, with a ROI & Data driven spirit Constantly looking for the same challenge : drive best-in-class brand strategies in fast-moving environment... while having fun doing it!