Bio

More than 15 years experience as consultant or Marketing Manager for hire, working for a broad variety of different companies and clients mainly within the retail business and Nordic healthcare IT. Main focus has been Market Research, Brand Strategy Development and Implementation, and Innovation processes. Over the years had the opportunity to work with organizations ranging from small start-ups to multinational companies. Specialties: Branding and Identity building, Brand Strategy Development and Implementation, Facilitation of strategy processes with top management, leadership groups or groups of employees.