Bio

I've worked in the area of digital growth and business optimization since 1996 when i founded konversionsKRAFT. Today, with more than 80 consultants, designers and conversion experts, konversionsKRAFT is the leading business optimization consultancy in D-A-CH region. My personal focus is on combining qualitative research, consumer psychology and behavioral economics with data and experimentation to deliver most effective growth programs for enterprise clients. Specialties: Research Consulting Public Speaking Lecturing Writing and Blogging