Bio

Andrea Abrams is a fashion and retail industry veteran and global executive. She is a retail technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. Andrea is the founder, CEO and Chief Metaverse Officer of PHYGICODE, a consortium of industry leaders creating a phygital approach to Web3 adoption. Andrea is also Chief of Strategy at Faith Tribe, a Web2 to Web3 platform providing physical and digital tools for fashion creators. She is a lead pre-seed investor in wearable NFT marketplace The Dematerialised and in sustainability platform Pool Berlin, among others. Andrea is a Strategic Advisor to prominent blockchain and web3 startups. She is featured in the 2022 Women of The Future book and is a Threedium Top 50 XR Award recipient. Andrea is a Mentor at Farfetch Dream Assembly Base Camp, a Brytehall’s Bryte Fashion Forces Top 100 (finishing No 1), a Member of 100 Women of Davos and a Metaverse Fashion Week 2023 curator. Andrea previously founded Abrams Global, an international advisory services firm focused on cross border and omni chanel strategies for retailers, fashion groups and retail property owners. She is also a co-founder of Interconnected LLC alongside former DSquared2 executive Rigo Lora. Interconnected is a business accelerator platform connecting best in class businesses with talent and opportunities in retail, fashion and hospitality. Andrea spent a large part of her career in senior positions with US retail REIT NYSE: GGP - now part of Brookfield Properties (the second largest shopping center owner at the time), where she was involved in launching GGP Ventures/GGP International, with transactions in Turkey, Brazil and Central America. Being an Argentinian-born American and having lived and worked in multiple countries in Latin America and Europe, Andrea is fluent in English, Spanish and Italian. Andrea is based in New York and has been a member of ICSC, BCSC and ULI.