Bio

Hi 👋 I am currently the VP of Global Marketing and Communications at Fintech PPRO. We are a leading digital payments infrastructure provider. Businesses and banks partner with us to manage the increasing complexity in the payments ecosystem and to accelerate their growth. I have held global Marketing, Communications and E-commerce Leadership positions in the US and Europe at global Iconic Brands like Levi's, Tech Giants like Oracle and Innovators like Kaspersky Lab and IDnow. I worked for one of the first Digital Agencies, AGENCY.COM (yes that domain was available) in their San Francisco Office. I also led Digital Marketing and eCommerce for the Inventor of Antivirus SW in the heart of Germany. Having worked at Levi's, I am a #denimhead since Day 1 and prefer Chucks not Bally. I got on Twitter two years before Elon Musk. He has more followers though. 😅 If you want to grow you need to scale across People, Data and Technology. I build Teams, implement the right MarTech stack, and connect marketing activities to revenue and business impact. Most of the times this leads to business growth. But the planet does not always need more growth. We need sustainable capitalism. I admire Brands like Patagonia. I have won marketing awards and my campaigns have been featured as Google Case Studies. I sometimes speak or moderate at Industry events such as d3con, Stockholm FinTech Week, Tech @ Google, 48FWD, or the University of St Gallen Management Forum. Everyone claims they are an Expert. Want to know If I am good at building high impact Teams? Check the Profiles of people that worked for me. Ask them. Most of them hold leadership positions in Marketing and other functions. Many are in CMO and VP roles. I have deep expertise in Global Marketing, Brand Activation, Demand Generation, Content Strategy, Social Media, Advertising, Marketing Technology, Customer Journey and all Digital Channels. I have experience across B2B and B2C, Software, Hardware, Cloud-Services/Saas as well as global Consumer Brands in Fashion, Automotive, and Finance. Never confuse activity with results. Fun, a little bit of Fear (can I do this?) and Focus and you get into your high performance zone. I care about Mindful Leadership. You work for your Team. Digital Transformation and Evolution is about winning the Hearts & Minds of People, not just Technology.