“Successful marketing needs both storytelling and execution. Storytelling creates a vision to help buyers overcome their aversion to change. Paraphrasing Arthur C Clarke: great storytelling is almost indistinguishable from magic. Execution is equally important, but easier to explain: you just need a good plan, lots of hard work and to follow the numbers.” Core strengths: • Collaborative leadership based on open communication and mutual trust • Ability to help others navigate change, uncertainty and ambiguity • Talent management • Empowering others to create, experiment and take calculated risks • Deep understanding of IT/ telecoms buyers, technologies and market trends • Positive mindset and appetite for continual learning
Head of Portfolio Marketing & Communications (Nokia Software) at Nokia
Postgraduate Diploma, Strategic Marketing