Bio

Andrew is amongst the leading practitioners in branded content and has thirty years of experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association) which is the leading global body for branded content and influencer marketing practitioners, promoting best practice, sharing knowledge and growing the industry. He has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry. Andrew is also Chief Content Officer (CCO) at The One Partnership, an integrated talent and content agency merging data driven insight, creativity, and the interests of clients to ensure maximum value and net worth over the long term. Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London – the first Professor of Branded Content and has taught at the Met Film School. He also lectures in Branded Content Marketing and regularly speaks at major international conferences. He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts. Andrew is a member of the IPA's Effectiveness Week Advisory Board and is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners. Andrew is married with three young children. He has supported Watford Football Club and is obsessed by all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London. Andrew is a volunteer tour guide and Outreach & Learning Coordinator for the Clockmakers’ Museum, the world’s oldest collection of clocks and watches housed at the Science Museum in London. He is also Co-Founder of MrWatchMaster, a marketing platform to 'talk about watches'.