Bio

Professor Andrew Stephen is a leading academic voice on the technology-centric future of the marketing, media, and advertising industries. He has a particular interest in issues that lie at the intersections of marketing, consumer behaviour, and technology, and is a strong proponent of the use of data-driven, analytics-focused approaches to marketing. His research over the last decade has made significant contributions to our understandings of digital marketing and advertising, and especially how social media works for marketers and how consumers behave on social platforms. For this work, he’s been recently recognised by the American Marketing Association as one of the top marketing academics in the world, and the #1 in the UK. He’s also been featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015) and has won numerous awards for research excellence. Andrew’s duties at Oxford Saïd include his leadership of the School's group of marketing faculty and research staff and overseeing of the marketing curriculum across undergraduate, MBA, EMBA and executive programmes. He is also the School’s Associate Dean of Research and member of the School’s Senior Leadership Team. In addition, Andrew is the founder and director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic-industry partnerships aimed at producing relevant research and practical thought leadership that shapes the future of the marketing profession. As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review. He recently served as Co-Editor of the International Journal of Research in Marketing, and is now Editor at the Journal of Consumer Research. He is also on the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology. In addition to his roles at the University of Oxford, Andrew is the co-founder and director of Augmented Intelligence Labs, a startup spun out of the Saïd Business School that develops AI tools for marketing, advertising, consumer insights, and product development.