Bio

An experienced customer marketing leader, well versed in driving business transformation and change. Heading up our Marketing team team enables me to run/support multi-skilled teams who create and deliver customer-focused, insight-driven strategies to drive business results. With a strength and passion for leveraging insight from data, applying it to the marketing ecosystem and moulding the outcome into meaningful and presentable CRM and customer marketing strategies, I have been fortunate to apply this at a global level with multinational clients, such as; Ralph Lauren, Very.co.uk, Jack Daniels, IKEA, British Airways, British Gas, Coast, Oasis, Warehouse, MacDonald Hotels, eBay, PayPal, Tesco, One & Only Resorts, Helly Hansen, Dyson, BSkyB... Experienced in: CRM, eCommerce, UX, analytics & insight, customer journey mapping, marketing automation, Next Best Action decisioning, personae, branding and creative design, BI & reporting, segmentation & targeting, AI & machine learning, through the line experience across paid, owned and earned channels. Practiced in; Board/C level negotiations, stakeholder engagement, team management, P&L ownership.